Did you know that 89% of Internet users research restaurants online and 62% of diners research online before eating out? This means, you as a restaurant owners, needs a website, and a functional one. You want to project the right image to get people to walk through the door, and your location played a big part in achieving that. Having a restaurant website is the same; it’s the extension of your restaurant. It directs customers to you, and let’s them find out more about you, and the best part is you get to control the content (something you can’t do on review sites).
To generate awareness, exposure and extend your brand. A website lets people know who you are and gives potential customers a feel for your restaurant, menu and atmosphere. Your site does not need to be fancy, and it does not have to be expensive but it needs to be informative, interesting and reflective to your restaurant. Remember, first impressions count. A smart, simple design with help you convey the professional yet appealing image you want.
To provide basic information. Your ‘virtual storefront’ will answer visitors’ questions such as hours of operation, payment methods, and location. Avoid playing hide and seek, put your contact information on every single page of the site; give your customers what they came for.
To promote products/services and events/promotions.
Does your restaurant offer products or catering services in addition to your daily menu? Your customers don’t know this! Not only can you launch the information on the website, you can also provide your guests with a mailing list option so they can stay up-to-date with such announcements.
Highlight why you are special
Show your restaurant in the best possible light. Photos of happy diners, filled tables and mouthwatering dishes is more enticing than a black and white half page ad in the paper. Hire a good photographer to make pictures of actual meals you cook, get those pictures on your website and you’ve got an outstanding web presence that informs, entertains and entices at the same time.
To increase business.
A presence on the Web gives your business great ‘online visibility’, which in turn enables customers to find you. A website allows you to share your menu, showcase your specialties and services, as well what sets your food and eatery apart from the rest. Your restaurant is a local business so it helps a lot to register it on Google Place and local directories. Idea Labs Consulting helps local restaurants in the Austin area create and improve their web presence. We can make you a new website or give the old one a new life.
There’s 24 hours in a day, seven days in a week to turn potential customers into reservations! Take control of your presence on the web. SEKOPEKO Web Design & Development can help your restaurant succeed with our custom web design service package for restaurants. We also provide food photography and social media services tailored to you needs!