Set clear goals on every page.
Each page of your site should have a clear purpose. For example, your homepage’s goal is to entice users to click through to your categories, or better yet, straight through to a product. On a product page, your objective is to provide the user with all the information needed to convince them to create a buy and make it very simple and easy to add an item to the shopping cart. Your shopping cart page’s purpose is to initiate the first step of the checkout process by clicking on “Checkout”. You get the idea. Keep this in mind when planning out the various varieties of pages on your ecommerce website.
Get users to come back.
Look for ways to get users to regularly come back. One great example is Threadless.com, which brings users back to its website through regular emails that go out announcing the arrival of new t-shirt designs. Another way they accomplish this is to allow users to get notified when a sold-out size is back in stock. Look for opportunities to bring users back to your website wherever possible. Ideally, the more a visitor visits your website, the more likely they are to create a purchase.
Create easy points of contact.
Break down the wall between you and your business partners to a minimum. Find ways to make it rather simple and enticing for business colleagues to contact you, thus putting you directly in touch with them. A few such example may be the capability to inquire about a product, to leave reviews, or to upload a photograph of themselves using the product.
Clearly display contact information Display your contact information visibly for your business colleagues. This way they know how to contact you if they have a question. Don’t frustrate them by having them scour your entire site to find your contact information or it could lose you a sale.
Simplify the checkout create a checkout process that makes it effortless for your visitors to get their products. For example, don’t ask for unnecessary information from the business friends. It has been proven that the more fields there are in a Web form, the fewer people fill it out. Also, the pages in your checkout process should be clearly labeled and free of clutter. For example, visitors should be able to easily distinguish between a shipping form and a credit card form.
Remember you’re not alone. the average person shop online by visiting a multitude of websites when looking for a particular product. They will eventually narrow down their choices to one. Whether your ecommerce web presence makes the cut will depend on a variety of factors.
Beware of your pricing. be sure it’s not higher than your competitor’s for the same product(s).
Beware of your shipping costs. If your shipping rates are not customized to specific products weights and distances, your web site may be charging too much for shipping and thus costing you business.
Do not try to be Amazon. very than selling everything under the moon, focus on a few niche product lines and grow from there.
Be up 100% of the time. make sure that your hosting plan is solid and that it can grow when you grow. This is one place you do not need to be skimpy.
Be fully secure. Shopping online offers lots of benefits but many business partners are still hesitant to purchase because they’re worried about having their information stolen. do pretty much everything you can to keep information of your customers safe. And display those trust symbols (i.e. VeriSign & McAfee) proudly on your site, indicating that your checkout process has been verified and is secure
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